In a world where the waste industry often operates behind a veil of secrecy, Renaud de Viel Castel, the Chief Operating Officer and Head of Global Expansion for Rubicon, takes the stage to shed light on a transformative vision for the waste and recycling sector. His talk, titled "Using Technology to Bring Visibility, Transparency, and Traceability to the Waste and Recycling Streams," promises to unravel the mysteries shrouding our garbage and recycling systems.

The waste industry has long been plagued by a pervasive issue - "out of sight, out of mind." Most people rarely consider what happens to their trash once it's picked up at the curb. This opacity has allowed inefficiencies, environmental concerns, and even unethical practices to persist unchecked. Renaud de Viel Castel's presentation tackles this challenge head-on by introducing technology-driven solutions.

Central to his message is the idea that circular solutions and sustainable waste management start with data. To build a truly transparent and traceable system, we must first understand what our waste is comprised of, where it's collected, and where it's treated. Rubicon, a leading provider of software-based waste, recycling, and fleet operations products, is at the forefront of this data-driven revolution. Their innovative technologies have the power to transform the entire waste ecosystem.

One of the most intriguing aspects Renaud will explore is the untapped potential of the garbage truck. Join us for a riveting exploration of how technology is tearing down the walls of opacity and opening up new possibilities for sustainability and city management.