The consumer’s vital role in boosting recycling rates is often forgotten and tackled through labelling and public campaigns. However, DRS & social behavioural science emphasize the importance of assigning value to packaging to drive fundamental change in consumer recycling behaviour.

The award winning recycling app, Bower, will share innovative ways for producers to use the app to empower consumers to boost sorting and recycling rates through rewards and incentives.

Moreover, the technology provides access to previously unexplored data and presents a ground-breaking solution for DDRS.