Success Story: AMP

ESS Expo 2024 was a defining moment for AMP — formerly AMP Robotics — as the company launched its new brand identity and a sharpened focus on smart, AI-powered facility solutions for the waste and recycling sector.

With a refined name, evolved positioning, and an expanded offering, AMP set out to show the industry that they had moved beyond robotics — and now deliver end-to-end solutions that redesign how waste is processed, recovered, and managed.

Their goal? To introduce the rebrand, engage new and existing contacts, and spark conversations about redefining the economics of material recovery.

To make the most of the moment, AMP came to ESS with a clear and deliberate plan. Their approach included:

• Pre-show outreach to schedule 1:1 meetings with key prospects

• A high-impact booth, featuring detailed models of real AMP-designed facilities and walkthrough videos that clearly showcased their expanded capabilities

• A compelling speaking session titled "Scaling Material Recovery with AI-Powered Sortation", designed to open up wider conversations and share thought leadership

• A clear, confident message: AMP now designs and operates fully integrated, smart facilities — not just sorting robotics

This combination of pre-planning, standout visual content, and face-to-face engagement positioned AMP as a leader with both vision and execution power.

AMP’s rebrand launch at ESS Expo delivered on every front:

• 🚀 25% more leads generated than originally targeted

• 🤝 10 pre-scheduled meetings with key stakeholders held during the show

• 🎤 60+ attendees at their speaking session, significantly increasing booth traffic

• 🔄 Multiple leads progressing into active project discussions post-event

The event played a vital role in raising awareness of AMP’s expanded capabilities and converting that interest into meaningful business opportunities.

Feedback from visitors and the AMP team was overwhelmingly positive. The new branding stood out, clearly communicating the company’s evolution and attracting attention across all audience segments.

The show’s audience — from municipalities and reclaimers to private waste firms and government bodies — provided AMP with a valuable pulse on market needs, while validating the relevance of their AI-powered, full-facility model.

🌟 Final Takeaway

With a bold new identity and a bigger story to tell, AMP’s presence at ESS Expo 2024 was more than just a launch — it was a statement. The rebrand hit the mark, the leads exceeded expectations, and the conversations confirmed AMP’s place at the forefront of intelligent waste infrastructure.

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