Success Story: Bartec Municipal Technologies

With Simpler Recycling on the horizon, Bartec came to ESS Expo with a clear mission: to connect with new and existing local authority clients and demonstrate how they can support councils in engaging residents with upcoming changes — particularly around food and garden waste collections.

Rather than focusing on logistics alone, the team wanted to champion a new approach: moving beyond basic service provision to create genuinely appealing, resident-first recycling services that inform, inspire and involve local communities.

Bartec designed an open, welcoming stand space that flowed directly into the Local Authority Theatre, which they proudly sponsored — creating a seamless journey for their target audience.

Their stand was a far cry from the typical technical setup. Instead, it featured:

• Community-themed visuals like a garden, a kitchen, and large images of friendly dogs

• Unexpected touches like a classic red telephone box, bringing warmth and familiarity

• A live operations centre at the back of the stand, where one of their council clients actually ran real-time waste collections from the show floor

The result? A powerful combination of resident-focused storytelling at the front, and cutting-edge operational capability at the back — illustrating both heart and horsepower.

The company reported its highest-ever levels of engagement at a trade show, with overwhelmingly positive responses from both in-person visitors and social media followers.

Most impressively, the post-event impact was undeniable:

• Record number of new council deals closed following ESS

• Included strategic target accounts, such as Birmingham and Barnsley councils

• Strong industry buzz and reputation boost thanks to the originality of their stand and messaging

ESS Expo gave Bartec the space to do something different — to bring their message to life in a way that was bold, memorable, and unmistakably resident-focused. The combination of creative design, real-time operations, and genuine conversations set them apart on the show floor. More than just exposure, the event delivered real commercial wins — proving that when you capture attention with purpose, the results follow.

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