ROAR B2B, the events and media group, today announced it has completed the acquisition of WWEM the Water, Wastewater & Environmental Monitoring exhibition and AQE the Air Quality and Emission exhibition from ILM Exhibitions for an undisclosed sum. The events will be staged at the NEC on October 9th & 10th 2024 and will sit within the Environmental Portfolio at ROAR B2B, allowing the company to further expand its range of well-established live events and digital media in the sector. The deal will bring WWEM & AQE into the same portfolio as the Environmental Services & Solutions Expo to become the UK No 1 media partner for the sector, underscoring ROAR B2B’s commitment to the environment sector.

WWEM is an in-person event that focuses on instrumentation and services for water and wastewater process monitoring while AQE, the Air Quality and Emissions show, is an event that focuses on instrumentation and services for air quality and emissions monitoring. Both events are staged at the NEC Birmingham, UK in October 2024.

ROAR B2B operates in three main industry sectors, Environment, Business Technology and Social Care. Headline events in their portfolio include ESS, RWM, Call & Contact Centre Expo, B2B Marketing Expo and Naidex. These events place a focus on sectors that are critical to how we live, communicate and work, both now and in the future.

Left to right: Duncan Kirk, CEO, ROAR B2B, Marcus Pattison, Managing Director, ILM Exhibitions & Rob Mowat, Managing Director – Environment, ROAR B2B. 

Commenting on the acquisition, Duncan Kirk, CEO of ROAR B2B said “We have been working on this acquisition for some time and delighted that Marcus has entrusted ROAR with the next stage of the development for WWEM & AQE”. Rob Mowat, Managing Director of ROAR B2B also commented “This acquisition represents a very exciting move for our business which will further strengthen our offering in the overall Environment space and cementing our status as the No.1 media partner for the sector in the UK”.

“We are excited to see WWEM and AQE joining with ROAR B2B Environmental Division, the acquisition of these two shows will allow WWEM & AQE to continue their growth and reputation” said Marcus Pattison, Managing Director of ILM Exhibitions. “We look forward to working alongside the ROAR team over the coming months to deliver a successful 2024 edition and build future partnerships together.”