This lively debate features representatives from both brands and recyclers, exploring the shared challenge of plastic waste and its environmental impact. Brands will be challenged on designing recyclable packaging and minimising their footprint, whilst also understanding the complexities of encouraging active recycling among consumers. The core question: can collaboration throughout the packaging lifecycle be the solution? The panel will explore extended producer responsibility schemes and investment in recycling infrastructure to create a circular economy. Consumer awareness and empowering consumers for sustainable choices will also be addressed. This interactive session with a Q&A allows you to delve into potential solutions for a more collaborative and sustainable packaging chain.