This session looking at the power of consumer choice, will explore this growing trend within the environmental sector. We'll delve into the rise of the "conscious consumer" who prioritises environmental and social responsibility in their purchases. Discover how these choices directly influence business practices and how companies are adapting to meet this demand. The session will showcase real-world examples and explore how businesses can leverage consumer values to create innovative products, services, and marketing strategies. Learn about the importance of transparency and brand authenticity in building trust with sustainability-minded consumers. This session is ideal for business leaders, marketers, sustainability professionals, and anyone interested in harnessing consumer choice to drive positive change.